GREedge DIGITAL MARKETING

Interested Students, CLICK HERE TO REGISTER

Last date for Registration is 09/12/2013, before 12 noon.

Desired Skills and Competencies:
Outstanding, Error Free English Language, both written and spoken is a prerequisite for the job.
Additionally, the candidate must have high excellence in at least three of the following skill clusters with
acceptable familiarity and exposure to many of the remaining skills.∙

1. Marketing Fundamentals & Strategy

a. GoToMarket
    Strategy
b. Segmentation, Targeting,Positioning
c. Product Design
d. Value Proposition Design
e. Pricing
f. Promotional Tactics
g. Channelization
h. Managing Brand Integrity & Brand Experience
i. Competition Analysis, Tracking
j. Market Research & Customer Insight Generation

2. ∙ Creative Marketing Communication

a. Creation of unique and attractive communication
b. Presentation of value proposition
c. Converting insights into clear, cogent and targeted communication
d. Disciplined & timebound
    creative process
e. Brainstorming & collaboration for ideas
f. Account strategy & planning.

3. ∙ Writing & Composition

a. Copy writing and persuasive writing Skills
b. Journalistic and Informational writing
c. Editorial & Proofreading skills
d. Content Development Abilities for Website, Blogs & other media
e. Product Manual, Packaging
f.  Product Usage Manuals
g. Market Research, Insight gathering Skills
h. Extensive & Wide Reading and Literary Appreciation

4. ∙ Visual & Graphic Design Techniques

a. Graphic Design (Adobe Photoshop, Corel Draw)
b. Knowledge of Fonts & Effects
c. Cartoons, Infographics, compelling visual communication development
d. HTML and PHP, web technologies (familiarity)
e. PowerPoint & other AudioVisual
    Presentations creation and delivery
f. Video Editing and Photography
g. Audio Editing and Integration

5.Core Online Communication Techniques :

a. Google PPC management
b. Facebook Advertising management
c. SEO and Online Presence Management.
d. Campaign management tools for Emails, SMS and other messaging media.
e. Managing Website & Native Applications
f. Managing Webinars, Podcasts and other Online Events
g. Managing other online properties FB
    Page, Group, Youtube Channel, etc.
h. Social Media Management
i. Brand Journalism, Content Sourcing & Syndication, Inbound Marketing

6. ∙ Analytics & Decision Making

a. Data Measurement & Management
b. Excel, SPSS, SQL queries etc
c. Quantitative Reasoning Skills
d. Analytical Abilities related to Market Data Review & Visualization
e. Analytical Abilities related to Marketing Decision Making
f. Generating Actionable Insights from Data

7. ∙ Business Skills

a. Planning & Organizing
b. Budgeting & Cost management abilities.
c. Risk Taking & Enterprising Spirit
d. Commitment to enhancing sales and sales growth
e. Project Management
f. Team Building & Coordination
g. Presentation Drafting and Delivery
h. Ability to work with internal stakeholders with various objectives, constraints and concerns.
i. Understanding impact of technology on productivity & process

Projects and activities typically involve communication campaigns, management of touchpoints
and digital
marketing properties, brand and value enhancement and customer insight and market behavior
understanding. The company offers a strong performance based culture with numerically and qualitatively
driven targets and aggressive performance based compensation that favors high contributors to growth.
Subsequent career growth is in teamleading,
sales management, product management or marketing
management or business development.

Details:
The target CTC for the Executive, Digital Marketing role is Rs.7.2L per annum. This includes the
fixed and performance based components. The job will be based in Chennai. There is no travel required.
Office working hours are MonSat, 12Noon to 9PM. Performance and Variable Pay are measured in weekly,monthly, quarterly and annual cycles in a systematic and transparent manner. The initial probation and
training period (max 6 months) has a stipend of Rs. 20K per month.

Selection Process Steps :
1. PrePlacement
Presentation or Telephonic Introduction
2. Online Test
3. Interview 1 Screening
Discussion, Review of Portfolio, Marksheets, Transcripts, Diplomas,
Certifications etc.
4. Marketing & Creative Aptitude Assignment submitted
via email
5. Interview 2 (@
company premises) for shortlisted candidates